Monitoring Your Profile
The monthly fifteen
Once a month, on the same day: record your review count and rating, scan the last thirty days for new reviews, answer anything unanswered, check your hours and photos are current, and screenshot your graph. Fifteen minutes, calendar-invited, non-negotiable.
Owners who run this routine catch problems months early — a stalled ask system, a creeping average, a competitor's suspicious surge worth reporting.
Early warnings
Watch for: velocity dropping below baseline for two straight months, your average sliding by a tenth, unanswered negative reviews older than a week, and any unexplained review losses. Each has a known fix, and each is cheapest to fix the month it appears.
Keep reading
The references this page draws on: Word of mouth and Online reputation overview and FTC on fake reviews and deceptive endorsements.