Drip Feeding for Marketing Agencies
Cadence in the marketing agencies market
Agencies reselling review services are the trade where drip-feeding vocabulary does the most damage: their client profiles inherit whatever timeline the vendor runs, and agency portfolios show correlated removal waves across dozens of client profiles at once.
The pattern that gets flagged
Client portfolios whose review graphs rise and fall together. One vendor's filter update becomes every client's problem on the same day.
What retention looks like
Agencies that build ask systems for clients show flat, boring, durable graphs. Agencies that resell panels show portfolios full of cliffs — visible to any prospect who spends five minutes checking.
Keep reading
Where the details come from: FTC on fake reviews and deceptive endorsements and Online reputation overview.