Drip Feeding for Restaurants

Cadence in the restaurants market

Restaurants are the most naturally spiky review market: weekends, holidays, and viral dishes all produce bursts. A restaurant can safely sustain fifty reviews a month in season and five in January. Filters calibrate to this trade's seasonality.

The pattern that gets flagged

Identical-length reviews arriving at off-peak hours, and praise that never mentions a dish, a server, or a wait — real restaurant reviews are specific.

What retention looks like

Restaurant reviews turn over faster than any trade — diners weight the last thirty days — so retention matters less than recency here. The profile that stays fresh wins.

Keep reading

For the primary sources behind this page, see Online reputation overview and Word of mouth and FTC on fake reviews and deceptive endorsements.