FAQ

Does drip-feeding reviews make them safer?

No. Pacing changes the calendar, not the product. Detection keys on account history, device patterns, and writing similarity — timing barely matters.

What is a safe review velocity?

Five to twenty per month suits most local businesses; high-volume venues sustain more. The safe rule: your review graph should track your customer graph.

Why do reviews disappear in waves?

Platforms batch removals after classifier updates. Whole market segments lose purchased reviews in the same weeks — the cliff pattern is the tell.

Can a real review get filtered?

Yes — usually during a velocity spike. Document legitimate surges and appeal with evidence; never replace filtered reviews with purchased ones.

How long do earned reviews last?

Indefinitely. Genuine reviews from real customers accumulate for years; that durability is the core advantage of earning over buying.

What should I ask a review vendor?

Define drip feeding, ask for two-year retention numbers, and request three references whose profiles survived the last filter updates. Their answers sort the industry.

Keep reading

• the term decoded
• retention
• velocity safety

For the primary sources behind this page, see Online reputation overview and Word of mouth.